Anyone who works in the investment management business, and private capital in particular, knows that the industry can be quite idiosyncratic.  It has distinct buying processes, a specialized vocabulary, unique organizational structures, and highly analytical stakeholders.  There are a lot of very smart, highly focused people in the business.  Across the back office, investment teams to the IT folks, this group is challenging to market to. They’re discerning buyers with littl

Learn how to craft a compelling value proposition and positioning statement to stand out, attract customers, and drive conversions.

Buyer personas are a critical part of marketing to the private capital industry.

good content marketing for invest-tech is of paramount importance